Atmos 29 is not your average bar—it’s a sprawling space in the heart of the city that brings together a craft brewery, vibrant bar, eclectic food, live screenings, and diverse party zones. With custom-flavored beers, NA seating sections, and an upbeat vibe, it offers something for everyone.
The Problem Statement
Despite being a beautifully designed and well-equipped bar and brewery with an expansive space, unique flavored beers, curated food, and live screening experiences, Atmos 29 struggled to build consistent visibility and drive footfall in its first year of operations.
The brand had everything going for it physically—from party areas and lounge seating to a signature brewery—but its digital presence failed to reflect this energy and uniqueness. The existing social media content was scattered, poorly lit, and lacked a consistent tone of voice, making it hard for new customers to connect with or even discover the brand online.
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Additionally, there was no targeted digital marketing strategy in place. Organic posts weren’t converting into awareness or sales, and the absence of location-focused paid advertising meant that Atmos 29 was largely invisible to potential customers in the area.
Client-Centred Solution
Atmos 29 partnered with the Touchwood Team to revamp their digital presence. Our strategy was clear and results-driven:
Content Overhaul: A fresh blend of high-quality professionally shot videos with trending, real-time Reels showcasing beer brewing, food moments, and nightlife energy.
​Geo-Targeted Ads: We launched hyperlocal Meta ad campaigns focused on audiences within a 10-15 km radius—maximizing awareness and footfall.
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​Monthly Strategy Calendar: Including daily stories, crowd interaction posts, event promotion, and influencer integration.
The Outcome within 15-30 days of implementing the strategy:
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40%+ increase in weekend & weekday reservations
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Viral traction on Reels (30K–100K+ views)
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Drastic increase in profile visits & engagement
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Walk-ins doubled, particularly among the 21–42 age group