

Objective
To create a visually compelling 1-minute animated video that highlights Organic India’s Desi Khandsari as a healthier, eco-friendly, and superior alternative to regular sugar while showcasing its unique manufacturing process and benefits.
The animated video for Khandsari highlights its unique qualities as a healthier and tastier alternative to sugar and jaggery. It begins with a serene countryside setting and
introduces Khandsari as the purest form of sweetness, free from sulphur and chemical
processing, while preserving natural nutrients.
The main segment showcases its eco-friendly production process, from harvesting
organic sugarcane to natural crystallization. The visuals emphasize transparency,
sustainability, and the preservation of sugarcane's essence.
Brand
Organic India® - A TATA Product
CGI Process Representation
To bring the product story to life, we utilized high-quality CGI animation to visually narrate the journey of sugarcane transforming into Organic India’s Desi Khandsari and Refined Brown Sugar. This helped highlight the chemical-free, traditional extraction method and reinforced the brand’s promise of purity and authenticity in a visually immersive way.




To complete the storytelling, our team conducted a lifestyle photo and video shoot, capturing real-world usage of the product through cooked food visuals, B-rolls, and montages. These visuals portrayed the sugar’s versatility and appeal in everyday healthy living, making the final video relatable and appetizing for the modern consumer.




Watch how Organic India’s Desi Khandsari Sugar comes to life — from lush farms to your kitchen — in this beautifully crafted video blending CGI, real-life moments, and mouthwatering food shots.
🎥 Click to watch how sweetness can be clean, conscious, and delicious.