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Objective

To create a visually compelling 1-minute animated video that highlights Organic India’s Desi Khandsari as a healthier, eco-friendly, and superior alternative to regular sugar while showcasing its unique manufacturing process and benefits.

 

The animated video for Khandsari highlights its unique qualities as a healthier and tastier alternative to sugar and jaggery. It begins with a serene countryside setting and
introduces Khandsari as the purest form of sweetness, free from sulphur and chemical
processing, while preserving natural nutrients.


The main segment showcases its eco-friendly production process, from harvesting
organic sugarcane to natural crystallization. The visuals emphasize transparency,
sustainability, and the preservation of sugarcane's essence.

 

Brand
Organic India® - A TATA Product

CGI Process Representation

 

To bring the product story to life, we utilized high-quality CGI animation to visually narrate the journey of sugarcane transforming into Organic India’s Desi Khandsari and Refined Brown Sugar. This helped highlight the chemical-free, traditional extraction method and reinforced the brand’s promise of purity and authenticity in a visually immersive way.

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To complete the storytelling, our team conducted a lifestyle photo and video shoot, capturing real-world usage of the product through cooked food visuals, B-rolls, and montages. These visuals portrayed the sugar’s versatility and appeal in everyday healthy living, making the final video relatable and appetizing for the modern consumer.

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Watch how Organic India’s Desi Khandsari Sugar comes to life — from lush farms to your kitchen — in this beautifully crafted video blending CGI, real-life moments, and mouthwatering food shots.
 

🎥 Click to watch how sweetness can be clean, conscious, and delicious.

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