Objective
In a fast-paced world where convenience meets craving, KEYA wanted to position its pizza oregano and piri piri spice mixes as instant flavor upgrades for everyday meals. The objective was to highlight how KEYA’s seasonings aren’t just add-ons—they’re essential lifestyle enhancers for food lovers of all kinds.
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Touchwood Team conceptualized and executed two contrasting yet complementary films to bring this idea to life. Both videos focused on relatability, humor, and ease-of-use, keeping in mind the brand’s young, urban audience who crave flavor without fuss.
Our goal was simple: make KEYA synonymous with taste, personality, and everyday creativity in the kitchen—whether you’re whipping up a quick lunch or jazzing up leftovers.
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Brand
Keya Foods
Film 1: The Bachelor’s Flavor Hack
In this quirky, comical short, we follow a modern-day bachelor navigating the highs and lows of solo living. Dull dinners become delightfully flavorful with a pinch of KEYA’s pizza oregano spice mix. The video uses humor and real-life scenarios to position KEYA as a flavor savior in everyday situations.
Purpose​ - To connect emotionally and humorously with Gen Z & millennial bachelors, portraying KEYA as the go-to fix for boring meals without the need for complex cooking.
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Film 2: "Pizza ka Maza, Ab Har Dish Mei"
This clean, aesthetic video features a young woman adding KEYA seasoning to transform simple meals into pizza-flavored delights. The fast-paced, high-energy transitions reflect the ease and joy of flavoring food instantly—anytime, anywhere.
Purpose​ - To showcase the versatility and quick impact of KEYA’s spice mixes, tapping into busy, health-conscious urbanites looking for effortless flavor.
