Branding
Identity built to be posted,not just printed.
Most identities are designed for a deck and then handed to a social team that has to guess how they behave in a nine-by-sixteen frame. Touchwood Team designs identities and then runs them on social, so the guesswork is gone before the first post. We work with brands across Delhi NCR and Mumbai, including HYNT and Millet Matters.
What branding covers
Brand identity from positioning and naming support through logo, type, colour and voice. Packaging design for FMCG and D2C products that has to read from a shelf and from a thumbnail. Graphic design systems for social, print and retail. Campaign identities for launches and seasons that sit inside the master brand without flattening it.
Identity that survives Instagram
Every mark we design is tested at story size, in motion and next to competitors in a feed. Colour and type are chosen so they still hold when compressed, cropped and watched on a phone in daylight. That is not a constraint on good design. It is the medium the brand will actually live in.
Working with what already exists
Not every brand needs a new identity. Often the work is a refresh: keeping the equity that customers recognise, tightening what has drifted, and writing the guidelines the content team never had. We are honest about which one a brand needs.
- Brand identity
- Logo design
- Packaging design
- Graphic design
- Brand guidelines
- Campaign identity
- Retail and POS design
Questions
Do you do packaging design for FMCG products?
Yes. Packaging for food and FMCG brands is a core part of the branding work, designed alongside the product photography that will show it online.
How long does a brand identity take?
It depends on scope, from a focused refresh to a full identity with packaging and guidelines. We set a timeline after the brief.
What does a typical engagement look like?
Most Touchwood Team engagements are monthly retainers that combine strategy, shooting and publishing with one team. One-off shoots, launches and campaigns are quoted separately. Pricing depends on scope, so we start every conversation with a short brief rather than a rate card.
Where does Touchwood Team work?
The studio is in Ghaziabad, in Delhi NCR, and Touchwood Team works with brands across Delhi, Noida, Gurgaon, Ghaziabad and Mumbai. Two of our biggest clients, HYNT and Millet Matters, are Mumbai brands. Production happens on location or at the studio; strategy, content and social run remotely, which is how the team has worked with brands from Lucknow to California.
Tell us what the brand needs to say.
One team for strategy, creative, production and social. Send a brief and we will come back with what we would do first.