Influencer marketing
Creators briefed by the peoplewho know the brand.
Influencer content fails when the creator gets a brief written by someone who has never made a post for the brand. At Touchwood Team the creator brief comes from the same team running the feed, so creator content extends the brand instead of interrupting it. We work with brands across Delhi NCR and Mumbai, including HYNT and Millet Matters.
How we run creator campaigns
We identify creators whose audience actually overlaps with the brand's, not just those with large numbers. Briefs carry the same content pillars, look and tone as the brand's own posts. Deliverables are reviewed by the same creative team. Results are reported alongside the brand's owned content so the whole month reads as one system.
UGC and creator content
For brands that need volume, we brief and produce UGC-style content that looks native to the platform while staying on brand. It can be made by creators, by the team, or a mix, and it is planned inside the same content calendar as everything else.
What we will not do
We do not buy reach, promise viral outcomes or report vanity metrics as results. Creator work is measured against what the brand asked for, whether that is awareness, saves, site visits or enquiries, and we say plainly when a campaign underperformed.
- Influencer campaigns
- Creator sourcing
- Creator briefs
- UGC production
- Campaign reporting
- Gifting and seeding
Questions
Do you work with micro-influencers or large creators?
Both, chosen for audience fit rather than size. For most D2C and F&B brands in Delhi NCR a set of relevant mid-size creators outperforms a single large one.
Can you run influencer campaigns without managing our social media?
Yes, though campaigns work better when the brand's own feed is ready to receive the attention. We will tell you if that is the case.
What does a typical engagement look like?
Most Touchwood Team engagements are monthly retainers that combine strategy, shooting and publishing with one team. One-off shoots, launches and campaigns are quoted separately. Pricing depends on scope, so we start every conversation with a short brief rather than a rate card.
Where does Touchwood Team work?
The studio is in Ghaziabad, in Delhi NCR, and Touchwood Team works with brands across Delhi, Noida, Gurgaon, Ghaziabad and Mumbai. Two of our biggest clients, HYNT and Millet Matters, are Mumbai brands. Production happens on location or at the studio; strategy, content and social run remotely, which is how the team has worked with brands from Lucknow to California.
Tell us what the brand needs to say.
One team for strategy, creative, production and social. Send a brief and we will come back with what we would do first.