Social media management
Social media that starts with the brand,not the calendar.
Touchwood Team runs social media for brands in Delhi, Noida, Gurgaon and Ghaziabad. The difference is that the people writing the strategy are the same people shooting the content and publishing it, so the feed stays coherent instead of being assembled from six vendors. We work with brands across Delhi NCR and Mumbai, including HYNT and Millet Matters.
Why most social media management breaks
A typical brand hands strategy to one agency, design to a freelancer, shooting to a production house and posting to an in-house executive. Each hand-off loses a little of the idea. By the time a post is live it looks like four different brands took turns.
Touchwood Team was built around that coordination problem. Strategy decides what the brand needs to say. Creative decides how it should look and sound. Production makes the assets. Social puts them where people actually see them. One brief moves through all four stages without changing hands.
What social media management includes
Every account starts with a positioning and audience read, then a content system: pillars, formats, a posting cadence and a review rhythm. From there the monthly work is planning, shooting, editing, captioning, scheduling, community management and a plain-language report that says what moved and what we will change next month.
Instagram is where most of our clients' growth happens, so Reels and short-form video sit at the centre of the plan. We also manage YouTube Shorts and LinkedIn where the brand needs them, with the same assets cut for each platform rather than reposted unchanged.
What the numbers look like when it works
One food and FMCG account we have run since January 2024 published 237 Reels and generated 140.9 million views by September 2026. Views per Reel moved from roughly 8,200 in 2024 to roughly 852,700 in 2026 once the content system and posting frequency were in place. One Reel reached 67.8 million views on its own.
We publish those figures because they are real and checkable on the public page. We do not publish follower guarantees, reach promises or invented averages, and we will tell you when a category is unlikely to behave like food content does.
- Social media strategy
- Instagram management
- Content calendars
- Reels and short-form video
- Community management
- Monthly reporting
- Paid social support
- YouTube Shorts and LinkedIn
Questions
Do you only do Instagram?
Instagram is where we do our strongest work and where most clients see growth. We also run YouTube Shorts and LinkedIn when the brand needs them, cutting the same shoot into platform-specific edits.
Do you shoot the content yourselves?
Yes. Photography, video and editing are in-house at Touchwood Team, so the content plan is written by people who know what can actually be produced each month.
What does a typical engagement look like?
Most Touchwood Team engagements are monthly retainers that combine strategy, shooting and publishing with one team. One-off shoots, launches and campaigns are quoted separately. Pricing depends on scope, so we start every conversation with a short brief rather than a rate card.
Where does Touchwood Team work?
The studio is in Ghaziabad, in Delhi NCR, and Touchwood Team works with brands across Delhi, Noida, Gurgaon, Ghaziabad and Mumbai. Two of our biggest clients, HYNT and Millet Matters, are Mumbai brands. Production happens on location or at the studio; strategy, content and social run remotely, which is how the team has worked with brands from Lucknow to California.
Tell us what the brand needs to say.
One team for strategy, creative, production and social. Send a brief and we will come back with what we would do first.