Pet brands
Pet content that owners share,and a brand they trust.
Pet content is the most naturally shareable category on Instagram and the easiest to do badly. Touchwood Team has worked with a pet brand in Noida for over three years, long enough to know what owners save, what they scroll past and what makes them trust a brand with their animal. We work with brands across Delhi NCR and Mumbai, including HYNT and Millet Matters.
The pet-brand problem
Cute is free and everyone has it. A pet brand needs cute plus something owners cannot get from a random account: reliable advice, products shown in real use, and a voice that sounds like it actually knows animals. Consistency over years matters more here than in most categories because trust is the whole purchase.
Three years with one pet brand
Touchwood Team has been with a Noida pet brand for over three years, handling social media and content across that time. The founder's review calls the team a permanent asset to the brand. That length of relationship is our clearest proof that we can keep a category interesting month after month rather than for one campaign.
Production for pets
Working with animals means patience, fast lighting and shooting in bursts. We plan pet product photography and video around the animal's day rather than a rigid call sheet, and we build content systems that can be sustained by the brand's own store and staff between shoots.
- Pet content systems
- Pet product photography
- In-store and grooming content
- Owner education series
- Community management
- Seasonal campaigns
Questions
Do you work with pet stores, pet food brands or both?
Our longest pet client is a retail and services brand. The same approach applies to pet food and accessories brands, where product content and education carry more of the load.
What does a typical engagement look like?
Most Touchwood Team engagements are monthly retainers that combine strategy, shooting and publishing with one team. One-off shoots, launches and campaigns are quoted separately. Pricing depends on scope, so we start every conversation with a short brief rather than a rate card.
Where does Touchwood Team work?
The studio is in Ghaziabad, in Delhi NCR, and Touchwood Team works with brands across Delhi, Noida, Gurgaon, Ghaziabad and Mumbai. Two of our biggest clients, HYNT and Millet Matters, are Mumbai brands. Production happens on location or at the studio; strategy, content and social run remotely, which is how the team has worked with brands from Lucknow to California.
Tell us what the brand needs to say.
One team for strategy, creative, production and social. Send a brief and we will come back with what we would do first.