Content creation
Content built around the brand,not around the trend.
Trends are borrowed attention. Touchwood Team builds content systems that a brand owns: recurring formats, a recognisable look, and a production rhythm that keeps the feed alive without burning out the team behind it. We work with brands across Delhi NCR and Mumbai, including HYNT and Millet Matters.
Content strategy before content volume
We start with what the brand has the right to say, who needs to hear it, and which formats carry it best. That produces content pillars and a small set of repeatable formats, so every month is a variation on a system rather than a fresh scramble for ideas.
Volume matters, but only after the system is right. On one FMCG account the shift from 11 Reels in 2024 to 145 Reels in the first nine months of 2026 lifted total views from about 90 thousand to 123.6 million for the year. The frequency worked because the formats were already proven.
Formats we produce
Reels and short-form video are the core. Around them sit product content for launches and catalogues, founder content that puts a face on the brand, branded series that build a recognisable property, campaign content for seasonal moments, and UGC-style content briefed to creators by the same team that writes the brand's own posts.
Every format is planned with production in mind. Because the shooters and editors sit inside Touchwood Team, an idea is checked for feasibility on the day it is written, not two weeks later on set.
How AI fits into content work
We use AI for research, first-pass ideation, transcription, repurposing long content into short cuts and speeding up repetitive edits. Judgement, taste and the decision about what the brand should say stay with people. The output is more experiments per month, not a feed of generated filler.
- Content strategy
- Reels
- Short-form video
- Branded content
- Founder content
- Product content
- UGC content
- Campaign content
Questions
How many pieces of content do you produce a month?
Ideally 12 to 15 pieces a month, but it depends on the plan. A content system for a growing Instagram account usually means several Reels a week plus stills and stories, produced from a small number of shoot days. We set the volume from the strategy, not the other way round.
Can you work with our existing brand guidelines?
Yes. Content is built inside the existing identity. Where a brand has no guidelines yet, our branding work can set them first so content has something to be consistent with.
What does a typical engagement look like?
Most Touchwood Team engagements are monthly retainers that combine strategy, shooting and publishing with one team. One-off shoots, launches and campaigns are quoted separately. Pricing depends on scope, so we start every conversation with a short brief rather than a rate card.
Where does Touchwood Team work?
The studio is in Ghaziabad, in Delhi NCR, and Touchwood Team works with brands across Delhi, Noida, Gurgaon, Ghaziabad and Mumbai. Two of our biggest clients, HYNT and Millet Matters, are Mumbai brands. Production happens on location or at the studio; strategy, content and social run remotely, which is how the team has worked with brands from Lucknow to California.
Tell us what the brand needs to say.
One team for strategy, creative, production and social. Send a brief and we will come back with what we would do first.